This is snurched straight from Irene Gallo’s excellent blog Tor.com. It starts out a little slow, but I think the payoff is worth it. And fantastic production values all around.
I forget where I got this, but I think that it’s the level of quality I’d like to see in more book trailers online:
Having Tim Curry as a narrator is probably outside of the range of what we can afford as SF/F writers, but still. Let’s go over what makes this awesome:
Tight pacing. 2 minutes long, and packed with information. If there’s a negative here, some of it is too fast. But that is preferable to too slow.
Rapid-moving, well designed motion graphics. The movement is varied. It’s not a bunch of slow zooms or pans on a graphic like many book trailers I see. Stuff comes in and leaves the view at an angle. There’s perspective. It has a coherent visual style also.
Illustrations! This is much easier when your book has illustrations already, but maybe an investment in an illustrator would increase the “stickiness” of a book trailer. It’s a visual medium, and you need some imagery to catch the eye. Simple stock photos probably aren’t good enough. And you can only use your cover so many times.
Professional narration, with the highest quality sound. So many book trailers I have seen end up sounding like they were recorded in a bathtub. PC microphones are a travesty. Studio-quality audio is not cheap. Alas.
Prominently displayed URL at the end. This isn’t a criticism of other book trailers as I usually don’t make it to the end in other ones I have watched. But I liked how it left you with a call to action (go to the website!) I don’t know how much promotion Lemony Snicket really needs for these books, but if I didn’t know about them already, this would have sent me running to the site.
My After Effects and Premiere skills are pretty rusty, but I think I’m going to try and add them back into my skillset. I have a voice actor studio I’ve done work with in Denver at the old day job, and so I think I could probably offer a decently affordable, high quality book trailer service. Youtube is the third most visited website on the web. It’s power to bring your book before a new audience is unparalleled. I’d really like to offer a service to tap into that power.
Hi! My name is Jeremiah Tolbert, but call me Jeremy. I am a writer, photographer, and web designer currently living in Northern Colorado, seeking either freelance web design work or fulltime employment. Drop me a line if you have any questions, comments, advice, or heckles. I love hearing from new people. If you’re inclined, you can follow me on Twitter, where I share various links and talk about the same things I talk about here, only with fewer characters.
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