Posts Tagged ‘twitter’

Sarah and I are now seriously …

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Sarah and I are now seri­ously think­ing about look­ing for a job for her in New Zealand and some other places need­ing teachers.

Twitter Killed My Blog: How I’m Bringing it Back

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Hey, remem­ber when we all used to blog?

Let me take you way, way back to 2007. You could still buy and sell a house for exor­bi­tant prices, and there were still banks that would give you loans for that.  You prob­a­bly actu­ally had a job, you know, work­ing for some com­pany that employed real live peo­ple, instead of spend­ing all your time launch­ing small busi­nesses or pol­ish­ing your resume and carpet-​​bombing employ­ers with it.  Twitter was around, but only Left Coast lib­eral elit­ists used it.  Not us nor­mal, real, work­ing Americans! Not blog­gers.  We thought “what in the world would I say in only 140 char­ac­ters?  Give me my Blogger/​WordPress/​Movable Type/​Other!”

Maybe that was just me?

Times changed fast, didn’t they? I picked up Twitter, became a heavy user, and then  2010 became the year that my blog died.  I’m blam­ing Twitter, whether it’s hon­estly respon­si­ble or not.  I have made over 11,000 tweets, but the qual­ity of my blog posts is gen­er­ally higher than my tweets.  Overwhelmingly, my blog has pro­vided more value to my read­ers than Twitter has.  But Twitter is like infor­ma­tion crack.  Need another hit?  Oh look, another 400 updates to your stream.  And writ­ing a tweet takes 1/​100th the effort of pen­ning a blog post.

It wasn’t long after I signed up that I found myself doing noth­ing but Twitter and ignor­ing my beau­ti­ful, inspir­ing, edu­ca­tional, and—above all else—humble blog.  Instead of writ­ing posts that con­nected resources together and shared them in a mean­ing­ful con­text, I tweeted links, some­times with­out any con­text.  Talk about instant grat­i­fi­ca­tion though. People retweet a hell of a lot more than they com­ment on blogs.  You can watch in real time as some­thing funny or clever spreads virally from your friends out into groups of peo­ple you never even heard of with vaguely dis­turb­ing per­sonal pro­file pho­tos. You really get the sense that peo­ple are lis­ten­ing on Twitter.  It’s harder to know when peo­ple are read­ing your blog unless they are com­ment­ing on it or retweet­ing your announce­ment of the post.  Nothing sat­is­fies the need for atten­tion quite like retweets.  They’re dead easy to do, but empty of real con­ver­sa­tion gen­er­ally.  They’re a medium, not a message.

It’s not just what Twitter has done to my shar­ing habits that dis­turbs me.  It’s the way my thoughts them­selves have changed.  For a while now, I’ve felt my thoughts turn­ing much more shal­low, and I can prob­a­bly only blame that par­tially on my heavy use of Twitter.  But it doesn’t take gen­er­at­ing real, actual con­tent on Twitter to get that lit­tle dopamine buzz of atten­tion.  You can just share a link from your Google Reader.  Or retweet some­one else.  I didn’t just become a con­sumer of information—I became a lazy syn­di­ca­tor, with the false feel­ing that I was gen­er­at­ing con­tent when all I have really been doing is shift­ing around some­one else’s con­tent (coin­ci­den­tally, this also describes a bunch of inter­net news sites that will remain unnamed here).

I’m not going to beat myself up about it.  At the same time I was spend­ing more time on Twitter and less time on my blog, I was launch­ing my web design com­pany Clockpunk Studios.  And Twitter has some very large pos­i­tives asso­ci­ated with it.  It has been invalu­able in mak­ing busi­ness con­tacts.  I’ve got­ten more than one client from a Twitter recommendation.

So look, Twitter’s not all bad.  It’s not all good.  It’s just a new thing that I need to bal­ance along with all the other things.  Maybe you’re strug­gling with that too?  Let’s talk about this. Has Twitter killed your blog too?  Head to the com­ments! And keep it civil. If you just want to make fun of peo­ple who use Twitter, find some place else to do it.  Like your own Twitter account!

I’ve sworn to myself—because I appar­ently enjoy mak­ing ridicu­lous oaths to myself—that I would relaunch my blog before the year is out.  The new design is only half done.  You’ll notice an absolutely lack of side­bars.  But we’re gonna focus on con­tent for a while here, and let those other fea­tures fill in with time.

I’m start­ing with this post (which I am writ­ing 5 days ahead of pub­li­ca­tion, as a part of a gen­eral effort to a: spend more time on blog posts, and b: get the con­tent log rolling ahead of me to build momen­tum).  I’ve worked up a ten­ta­tive weekly sched­ule, which will cer­tainly change once I’ve got­ten into it a bit and begin to under­stand what is work­ing and what isn’t.  When I blogged reg­u­larly, I kept a 3 day a week sched­ule, but that would be too easy to slip out of now after being so out of habit.  Regular, daily con­tent gen­er­a­tion is the only thing that’s going to build up my blog­ging mus­cles again.  So here it is:

My New Improved Blogging Schedule!

Monday:  Personal Anecdotes

This is the day you won’t want to miss if you’re really super inter­ested in the day to day of my life as a small busi­ness owner, aspir­ing midlist writer, and some­times pho­tog­ra­pher.  I’ll be dig­ging into my past in these posts with a gen­eral goal of try­ing to under­stand how I became who I am today and how that impacts who I want to become.  Of course, it will all be writ­ten in my trade­mark humor­ous style.  You will laugh, you will cry, and you will won­der why you became friends with such a bla­tant narcissist.

Tuesday: Inspiration

This is where I’ll share the inspi­ra­tional bits of things I’ve col­lected over the pre­vi­ous week.  This will include snip­pets of cool web design, awe­some quotes in writ­ing, cool comic book pan­els, and so on.  Stuff that inspires me to be a bet­ter artist, pho­tog­ra­pher, writer, and human being.  And not only will I share them—I’ll talk about why they inspire me.  The goal here is to get beyond sur­face level thoughts and back into that crit­i­cal think­ing mode that got me through lib­eral arts col­lege with a solid B– average.

Wednesday: Tutorials!

I do a lot of stuff.  Sometimes, other peo­ple want to know how to do that stuff too.  I’ll be writ­ing up var­i­ous cre­ative tuto­ri­als for Wednesdays.  This will run the usual gamut of top­ics, but expect a lot of web­site related stuff.  Your feed­back will guide the direc­tion of these posts, so if there’s some­thing in par­tic­u­lar you want to know about, then speak up.  As a com­ment or on Twitter.  Either way.

Thursday: The Week in Links

I have to give myself at least one easy day!  I’ll run down a list of links of inter­est that you might enjoy that I’ve gath­ered up from var­i­ous resources through­out the week.  I’ll even go a step fur­ther than the old Delicious​.com auto posts and actu­ally pro­vide some con­text to the links!  And they won’t be posted daily, so you’ll prob­a­bly have seen and read every sin­gle one already, but hey, who knows…

Friday:  Lesson Learned

Finally, I’ll look back on the week and talk about a les­son I’ve learned, with a par­tic­u­lar empha­sis on my self-​​employed lifestyle and run­ning my busi­ness.   But I reserve the right to make it lessons I’ve learned in just about everything.

So that’s that.  For now.

It takes remark­able ego to write a blog at all.  My ego’s going to have to grow a lit­tle bit to man­age 5 days a week of hope­fully scin­til­lat­ing con­tent.  But with a lit­tle fer­til­iz­ing in the form of feed­back from my friends and com­plete strangers who clicked through from a Google search for “Yogi Bear foot fetish”, I think my ego will grow and grow until it wins 1st prize at the County Fair.

So here we grow!

Don’t Damage Your Brand as a Marketing Twhore

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Twitter is fast becom­ing a pim­ple on the back­side of my social net­work­ing life. It’s always been an odd thing, under attack by spam­mers of the tra­di­tional sort as well as non­tra­di­tional. I block social media experts, SEO experts, and porn stars on a daily basis. They don’t care what I have to say, they just want to sell me stuff. Twitter’s a great way to share things, but straight-​​up prod­uct pitch­ing has been really get­ting on my nerves.

But in the past month, I’ve noticed an even more unset­tling trend on Twitter. I am not going to be polite about how I describe this. I’m call­ing this twhor­ing. A lot of other activ­ity on twit­ter has been assigned this term, but this is a bet­ter sub­ject for that descriptor.

What is Twhoring and Twimping?

Twhoring is hap­pily advertising/​spamming prod­uct names as hash tags to your entire fol­low­ers list for the off-​​chance that you might win some piece of tech. Twhoring ranks lower than actu­ally adver­tis­ing or pros­ti­tu­tion because adver­tis­ers and pros­ti­tutes actu­ally get paid for what they do. Twhores tweet away with a slim chance of get­ting any­thing for their pub­lic­ity efforts.

The same sort of peo­ple who will com­plain about ads on a web­site or on a TV show seem to lose their senses when pre­sented with an easy oppor­tu­nity to “win” a Apple prod­uct. You might think you’re clever and start tag­ging the hash­tag to every one of your tweets. This is what the twimps like Boxyspace and Moonballz want you to do. Strut their stuff, spread their brand­ing far and wide. Maybe if you’re lucky they’ll give you a snack cake. A Twinkie perhaps?

It doesn’t help that I loathe both com­pa­nies involved in twimp­ing out their prod­ucts with twhores. “Build your own web­site” com­pa­nies gen­er­ally offer shoddy prod­ucts and com­pete with pro­fes­sional designer/​developers such as myself. No drag and drop sys­tem is going to build you a bet­ter web­site than some­one who has done it for years. And if it does, then you’re prob­a­bly a designer your­self and you didn’t need their soft­ware any­way. But that’s beside the point.

You may think that tag­ging your posts once and a while doesn’t do any harm, but when every­one on Twitter is doing it, it becomes old real quick. There for a while this week, I’d say 30% of the tweets I saw had MoonBallz attached to it. It’s like a twitterly-​​transmitted dis­ease. It spreads rapidly, and it makes you ooze mar­ket­ing pus.

Disinfect your­self, my friends. Stop being a twhore and start hold­ing out for some­thing of real value, at the very least. This isn’t a con­test you’re par­tic­i­pat­ing in, it’s a unnat­ural viral mar­ket­ing cam­paign that makes the par­tic­i­pants look gullible.

Too many peo­ple I respect have fallen prey to this. You are giv­ing it away, folks. Value your brand. It’s worth more than a laptop.

5 More Ways for Writers to Market Themselves

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There are two schools of thought on mar­ket­ing and writ­ing.  Some think that mar­ket­ing can lead to great suc­cess, or that mar­ket­ing alone is respon­si­ble for the suc­cess.   Dan Brown is some­one I hear this accu­sa­tion levied at from time to time.  Others will argue that no amount of mar­ket­ing will make a bad story good.  Bad in this case gen­er­ally being bland and bor­ing. I waf­fle back and forth between these opin­ions depend­ing on the writer and how jeal­ous I feel, but ulti­mately, I ascribe to a syn­the­sis of the two.

Talent and genius are not all that is required to suc­ceed in writ­ing.  Sure, they’ll take you places a lot of the time.  But there’s a prob­lem that doesn’t have any­thing to do with how good you are.

There are a lot of other tal­ented peo­ple out there doing work just as good, if not bet­ter.  And they’re all vying for the atten­tion of the same peo­ple you are.  Sure, you can seg­ment the mar­ket a bit, and nar­row your niche, but ulti­mately, we’re all look­ing for read­ers, and there are only so many (and appar­ently grow­ing fewer by the year).  Forget the national deficit, we’re run­ning one hell of an atten­tion deficit these days.   Luckily, there’s no short­age of appetite for good sto­ries.  Human being are vora­cious con­sumers of the stuff.  But each per­son is pre­sented with a ver­i­ta­ble buf­fet of choices, and until they try a dish, they have no idea if it will be any good.  It’s  such a big buf­fet that they might not even know your dish is down there, next to the green bean casse­role and the can­died yams.  They may fill up on bread.

Okay, I’ve stretched that metaphor as far as it will go.

Writers don’t want to be sales­peo­ple.  If we wanted to be sales­peo­ple, we wouldn’t be writ­ing. There are no short­age of jobs for sales­peo­ple.  Maybe you’ll win the pub­lisher jack­pot and get a great mar­ket­ing deal with your three book con­tract.  Or maybe your publisher’s inter­nal process will hic­cup and the book sell­ers won’t really know what your book is about, and will have a hard time push­ing it to the chains and you’re dead on arrival.   Or, maybe you’ll pub­lish in high qual­ity, but some­what obscure mar­kets that not nearly as many peo­ple read as you might wish.

A lot of the time, the work falls to the writer to mar­ket them­selves and their work.  You’ll have help along the way, from the edi­tors and pub­lish­ers who buy your work, but not always.  Then you need to step in, and mar­ket yourself.

It’s a bad word though, isn’t it?  I feel slimy just for even say­ing it.  I’ve had to come to terms with the notion that what I do isn’t really infor­ma­tion tech­nol­ogy any more so much as it is a form of mar­ket­ing.  I have the neg­a­tive stigma attached the idea as well.   But I’ve come to know some excel­lent and effort­less self-​​marketers in the writ­ing world, and it’s con­vinced me of the over­all value.   They had the tal­ent first, but even tal­ent can use some help.

I’ve talked at length about how to use your website/​blog to mar­ket your­self.  I’d like to dis­cuss some alter­na­tive meth­ods, or at least tan­gen­tial ones.  So with­out fur­ther wind-​​up, here are a few more off-​​the-​​wall mar­ket­ing ideas for writ­ers and aspir­ing writ­ers.  Use at your own risk.

  1. Get Em Young

    Volunteer as a speaker for your local school sys­tem.  This will prob­a­bly go over best when you’ve got some cred­its to your name that you can show to teach­ers and admin­is­tra­tion.  Offer your ser­vices, explain that you would love to talk to kids about writ­ing.  Bring along age-​​appropriate free sam­ples (ARCs, mag­a­zine issues, and so on), and give it away to the kids.    Hey, if you’re a genre writer, you’re not only doing your­self a bit of a favor, and help­ing kids, you’re also increas­ing the expo­sure of the genre as a whole.   So it’s good mar­ket­ing and it’s just good karma too.

  2. Twitter Away

    You already know about Twitter, right?  I’ve blath­ered on about it enough.  Here’s the thing… Twitter is infected with self-​​marketeers, mar­ket­ing gurus, and all man­ner of social snake-​​oil sales­folk.  The Twitterati can smell a mar­keter from a mil­lion miles away.  I can tell from a glance at someone’s stream whether or not they’ve basi­cally cre­ated a Twitter account to blare about their work, or prod­uct, or what­ever.  They’re not sub­tleYou need to be sub­tle, and you do this by not being an ass­hole. Twitter’s for social­iz­ing.  This means you talk to other peo­ple, you lis­ten, you par­tic­i­pate.  You don’t use it as a broad­cast medium.   It’s cool if you plug things now and then, really.  But retweet stuff too.  Answer replies.  Tell peo­ple how cool they are.  Be a gen­uine human being. And stay the hell away from any­one telling you that they have the sure-​​fire method of gain­ing you 16,000 fol­low­ers in 24 hours.  That stuff has to be bogus.

  3. Become an Expert (or share your exist­ing expertise)

    This goes back to some­thing I wrote about yes­ter­day, which is that I believe writ­ers should have pas­sions out­side of writ­ing itself.  Few of us make a liv­ing at this, and I hope some of us have day jobs that we kind of like.  So, make your­self an expert on your pas­sion, and share it with oth­ers through online media.  An audi­ence mem­ber is an audi­ence mem­ber, and no, I don’t have any hard fig­ures to sup­port the notion that a blog reader turns into a book buyer, but a blog reader is one less per­son who has never heard of you.

    Call it becom­ing an expert, or estab­lish­ing author­ity.  Either way,  you do so by offer­ing some­thing of use­ful­ness to other peo­ple.  Like I have been so des­per­ately attempt­ing to do with this blog for the past sev­eral weeks.  You can do this by a blog, but you can also do this via find-​​an-​​expert sites.  Join a com­mu­nity around the sub­ject and be help­ful to oth­ers.  Project good energy out and it comes back to you, I have found.

  4. Manufacture a Controversy

    Tension sells in fic­tion and it sells in real life too.   And I’ll be damned if this doesn’t actu­ally work some­times.  Now, whether or not you do this depends on whether or not you think any pub­lic­ity is good pub­lic­ity.  Manufacturing a con­tro­versy, even if your out­rage is true and heart­felt, can back­fire.  Controversies inher­ently bring emo­tions to the table, and dis­cus­sions can turn into flame wars in a sec­ond when emo­tions are at the table.    I’ll be hon­est.  I wrote some of the things I wrote in yesterday’s post because I knew some peo­ple would take excep­tion to them, to the degree that they would be com­pelled to write a reac­tion.  That’s not to say I lied, because I believed what I wrote at the time.  But I knew that the “hook” of what I was writ­ing was that some peo­ple would dis­agree with me.

    In the end, I feel bad about it though, and I won’t be using it as a blog­ging tech­nique again unless I’ve put a lot of thought into my posi­tion.  Nick took me down yes­ter­day in about fif­teen min­utes, and gave me trou­ble, right­fully so, for not research­ing before I wrote.    So if you want to man­u­fac­ture a con­tro­versy, keep that in mind.  Do your research and make sure you feel strongly about your subject.

  5. Forget Everything I Just Said

    Sometimes, the best mar­ket­ing a writer can hope for is to be a nice, help­ful, gen­uinely inter­est­ing per­son.  Someone who gives as much as they receive, and who loves meet­ing and talk­ing things over with new peo­ple.  Those peo­ple do well because they earn it.

    I’m try­ing to be that kind of per­son, but I’m also twit­ter­ing, shar­ing my exper­tise (what lit­tle there is), and some­times, not nec­es­sar­ily by acci­dent, man­u­fac­tur­ing a con­tro­versy or two.  To the point where I don’t get nearly enough writ­ing done out­side of the blog.

    I hon­estly write these posts out of a desire to be help­ful, and to feel like I am engag­ing in the com­mu­nity around me.  If I’m try­ing to mar­ket any­thing, it’s my ser­vices as a free­lancer.  I don’t have a book and my short sto­ries are rare lately.  Maybe the best pol­icy for a writer regard­ing mar­ket­ing is hon­esty and authenticity.

So what do you think?

Why Hasn’t Story Itself Changed with the Web?

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The struc­ture and nature of short sto­ries haven’t really changed in the dig­i­tal age, as far as I can tell.  They’re still told the same way mostly, same per­spec­tives, in roughly the same amount of time ( around 3–7000 words).  E-​​zines are for the most part  straight for­ward adap­ta­tions of the print mag­a­zine for­mat, to vary­ing degrees.  PDF mag­a­zines are iden­ti­cal to print mag­a­zines, except they’re read on a screen instead of on paper, or even printed off by some. E-​​zines like Strange Horizons make use of basic hyper­text fea­tures, but the sto­ries them­selves do not take advan­tage of of any of those fea­tures except in rare occasions.

Flash fic­tion, or sto­ries under 500 words, has seen a boom online, with elec­tronic mag­a­zines such as Brain Harvest spe­cial­iz­ing in them exclu­sively.   Personally, I don’t find such short sto­ries very sat­is­fy­ing very often, despite my involve­ment with the Daily Cabal, (which you should check out if you do like flash fic­tion).  I don’t think I’ve ever writ­ten a really suc­cess­ful flash fic­tion story.   I would argue that flash fic­tion is even less pop­u­lar than reg­u­lar short fic­tion, which is pretty unpop­u­lar in the first place.

Continue read­ing ›

10 Writers, Editors, Agents, and Interesting Parties to Follow on Twitter

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Twitter is all the rage these days.  I resisted it for more than a year, not see­ing what pur­pose it had.  But then it achieved crit­i­cal mass in my com­mu­nity and I was on-​​board.  Now I can’t remem­ber what life was like before it.  Combine micro-​​blogging with tex­ting and instant mes­sag­ing and you kind of have an idea.  When you’re hooked in, it’s like hav­ing one big slow group con­ver­sa­tion, with side con­ver­sa­tions every­where.  It’s like being at a party and not hav­ing to choose which peo­ple to talk to and which con­ver­sa­tions to get involved with.  You get involved with all of them.

Here are ten peo­ple that I think you should be fol­low­ing if you’re inter­ested in the busi­ness of sci­ence fiction:

  1. @PaulGrahamRaven is the edi­tor of Futurismic, a great site for SF fans and writ­ers.  He doesn’t han­dle the fic­tion selec­tion over there, but his twit­ter stream is often has inter­est­ing links and quips.
  2. @ColleenLindsay is the agent behind the recent, con­tro­ver­sial #query­fail.  Colleen is full of advice for writ­ers.  She speaks truth to nerds.
  3. @Pablod is the one-​​man-​​band behind Tor​.com the cool online site run by the SF pub­lisher Tor.  Stories, arti­cles, blogs, with a side of social net­work­ing thrown in.  Pablo is a great source for tech-​​related infor­ma­tion that con­cerns the pub­lish­ing industry.
  4. @Charlesatan retweets the hell out of writ­ing and pub­lish­ing related links.  The man is a machine, well worth a follow.
  5. @Jay_Lake is the pro­lific author of nov­els such as Green and Mainspring is a good look in on how a work­ing writer bal­ances the rest of his life.  Jay has always been  a role model for me that it can be done.
  6. @ArachneJericho is the queen of the Kindle.  With the Kindle and ebooks on the rise, she’s a great source of infor­ma­tion on the sub­ject.  She’s not exactly unbi­ased, but she tries to be, and that makes me respect her opin­ion on such mat­ters even more.
  7. @MaryRobinette is a won­der­ful SF writer and pup­peteer. You’ll be hard-​​pressed to find tweets that are more sur­real, but grounded absolutely in reality.
  8. @GordSellar is nom­i­nated for the John W. Campbell Award for Best New Writer this year, an award that @JayLake and @MaryRobinette have won in the past.  He’s my pick to win this year.  His writ­ing is hot stuff.  He is often full of really inter­est­ing insights on liv­ing abroad in South Korea as well.
  9. @TobiasBuckell is the author of Crystal Rain and one of those  Halo nov­els (an obscure series of mil­i­tary sci­ence fic­tion nov­els about–oh, who am I kid­ding?  This book put Toby on the best sell­ing list!).  Tobias is a new par­ent of twins.   Ask him if he’s get­ting any sleep.  He loves that.
  10. @JohnKlima is the edi­tor of the acclaimed pub­li­ca­tion, Electric Velocipede (which can use and is deserv­ing of your help, by the way.).

This list is most def­i­nitely not a com­pre­hen­sive one and I’m prob­a­bly leav­ing out peo­ple that I will hit myself over the head for later.  If you’re inter­ested in find­ing more, hit up my fol­low list over on Twitter.

Do you have sug­ges­tions for folks to fol­low?  Please let us know in the com­ments, even if it is your­self.  I’m always look­ing for more inter­est­ing peo­ple to add to my stream.  Twitter is rapidly becom­ing the place to talk with peo­ple in the busi­ness, and there’s always room for more in the conversation.

Previous Advice For Author Websites (and some new)

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This week, we con­tinue our trend of answer­ing ques­tions from read­ers.  Right now I have enough ques­tions to get me through at least another week of posts.  So BlueTyson asked in the post of ques­tions last week:

Not for me, obvi­ously, but ‘here’s how to con­sider doing a site about a book/​author’?

I have writ­ten about this sub­ject in great detail in pre­vi­ous entries, but it’s been a while since I’ve done so.  I’ll break things down into a few points, with links to pre­vi­ous posts:

  • First of all, hire me.  I’m avail­able, I work at a rea­son­able rate, and I know author web­sites well.  Some of my clients include Mike Brotherton, Jay Lake, Rudi Dornemann, Shannon Page, and more.
  • Plug out of the way, read this post: 10 things your web­site should have if you’re an author.
  • When con­sid­er­ing hir­ing a pro­fes­sional or even build­ing it your­self, I’ve writ­ten this arti­cle advo­cat­ing for good, standards-​​based design:5 Reasons Why SF/​F Author Websites should be (more) standards-​​based
  • At one time, your web pres­ence was pretty much lim­ited to a web­site and a blog.  Now, we have microblog­ging sites such as Twitter and social net­work­ing sites such as Facebook.  It behooves the seri­ous author to main­tain a pres­ence on each one of these services–basically any­where you might have fans, you should be.   One of the things I have started doing is, rather than just build­ing a web­site for an author, I attempt to develop a com­pre­hen­sive online strat­egy for them to develop an audi­ence and to main­tain their read­er­ship.  It’s about build­ing rela­tion­ships through the tools that are out there.  Your web­site is impor­tant, but it’s no longer the only impor­tant thing.
  • That may sound like a big time com­mit­ment, and it can be.  A good exam­ple is Twitter, which can suck up time like noth­ing else.  But you don’t need to post to Twitter 50 times a day to be avail­able and acces­si­ble.  Y0u need to answer ques­tions directed at you, make a few new com­ments each day, and respond to direct mes­sages.  Share your work, your­self, and your inter­ests on these ser­vices.   One thing I do is make man­ag­ing all these sites cen­trally very easy but installing plu­g­ins into the con­tent man­age­ment.   No longer am I just the guy who builds the web­site.  I also help you man­age all these tools.   A good designer/​developer/​web mas­ter will do so as well.

Remember: like any other busi­ness, you should think about what pur­pose a web­site serves, and what are your goals.  Everything about your web­site should reflect those goals.  It could be as sim­ple as “to sell books” or it could be com­pli­cated like “to share what I know about web design, pho­tog­ra­phy, and writ­ing. Also, cool links.  Also, to show­case my pho­tog­ra­phy and my designs.  To build read­ers for my fic­tion, but in gen­eral to make friends out there.”   Okay–so that vision isn’t very coher­ent, and could use some focus­ing.  I’m work­ing on that.  In the mean­while, you’ll still get every­thing but the kitchen sink.

Twitter Will Murder You While You Sleep

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If you are vir­tu­ous, you have have lit­tle to fear from Twitter.  But if you screw up, it will cut you, man. It will cut you DEEP.    I will explain how I think this can eas­ily be avoided, but first, let’s talk about Twitter.  I swore I would never make a blog post about the “power of Twitter” but this is too fas­ci­nat­ing to pass up

In the after­math of the #ama­zon­fail  deba­cle, I am only just now com­ing to real­ize the ulti­mate power of Twitter and just how dan­ger­ous it can be to the sta­tus quo and those in posi­tions of power.  That power remains mostly untapped and com­pletely undi­rected, for now.

The scan­dal broke over the week­end.  I won’t go into detail, but let me sum­ma­rize by say­ing, basi­cally, a crap-​​ton of books by gay authors, on GLBT themes, etc  were delisted from search and from sales rank­ings.   I was dri­ving cross coun­try and missed the begin­ning, so when I tuned in on Monday, it was a bit bewil­der­ing.  I imag­ine that’s how Amazon’s man­age­ment felt on Monday morn­ing when they were briefed on the issue.

From my per­spec­tive, the issue was a per­fect storm of  issues– GLBT rights and pub­lish­ing.   As I move in writing/​publishing cir­cles,  the last cou­ple of days on my twit­ter feed have been one long angry, out­raged dis­cus­sion, with links, retweets, the whole deal.  It con­tin­ues as I type this.

Don’t mis­take my detached atti­tude here to be one of con­done­ment.  What hap­pened was bad for writ­ers, bad for pub­lish­ers, and as we have seen, very, very bad for Amazon.  I am how­ever ambivi­lent about ascrib­ing blame or malev­o­lence.  I’ve worked in large orga­ni­za­tions, and it’s very easy for me to believe that this entire prob­lem was the result of a bureau­cratic error.

In the infor­ma­tion void that existed on the week­end, many inten­tions were invented to explain.  Right-​​wingers had col­lab­o­rated to manip­u­late the sys­tem via tags.  Amazon had capit­u­lated to right-​​wingers and dropped the titles.  It was a pro­gram­ming error.  A mas­sive con­spir­acy of inter­net pranksters man­u­fac­tured it so that they could feed on the out­raged tears of  twit­ter users.  And so on.

Much like Nature abhors a vac­cum, the inter­net ahbors an absence of information.

Amazon’s lack of imme­di­ate response allowed the con­tro­versy to build to unprece­dented lev­els.   Rarely have I seen the inter­net move in one angry direc­tion so effec­tively.  It never would have moved this quickly in the time before Twitter.  Email, texts, none of them had the per­fect assem­bly of fea­tures and usabil­ity that Twitter does.

The equa­tion looks some­thing like this:

(Incredibly Easy Link Sharing + Social Networking + Tagging) X Programming Error/​Scandal/​Gaffe  = Internet Shitstorm of Epic Proportions

We’ve been see­ing this with peo­ple los­ing jobs via Twitter as well.  You tend to think, as a twit­ter user, that the world is small, lim­ited to your fol­low­ers.  But they fol­low oth­ers, and oth­ers fol­low them, and it’s easy to resend some­thing you said with a click, and… it’s Six Degrees of Kevin Bacon, only instead of being linked to the excel­lent star of such films as Footloose and Wild Things, you get fired and mocked by 30 mil­lion people.

Do some­thing bad, catch the atten­tion of Twitter, and don’t respond for sev­eral days.  This is a recipe for total and utter rep­u­ta­tion ani­hil­i­a­tion.

So how do you avoid this?  Well, nim­ble com­pa­nies should not be threat­ened by Twitter’s awe­some might.  The faster you fill the void of infor­ma­tion, the more quickly Twitter as a whole will move on to some­thing else.   It prob­a­bly doesn’t mat­ter what you say.  All you have to do is acknowl­edge it.  Say, We see the prob­lem. We don’t know what’s caus­ing it.  We’re on it.  Thank you. And then keep peo­ple updated.  The lack of response is as impor­tant as the mistake.

Larger com­pa­nies like Amazon face a big­ger prob­lem.  I sus­pect Amazon can’t decide what brand of toi­let paper to put in the employee bath­room with­out six­teen com­mit­tees and mas­sive exec­u­tive over­sight.   The peo­ple in power in these com­pa­nies tend to believe in out-​​dated ideas like “I shouldn’t have to work on the weekends.”

So, two things if you’re Amazon-​​big.  One–your rep­u­ta­tion doesn’t turn off on the week­ends. You need peo­ple mon­i­tor­ing it at all times thanks to the inter­net.  And Two– empower the peo­ple mon­i­tor­ing your rep­u­ta­tion to man­age it.

Sounds risky, huh?  Only Bezos should have that power!  Right?  That’s the kind of think­ing that will get you into an #ama­zon­fail scale mess.  Top-​​down man­age­ment method­olo­gies will not last in today’s cli­mate.   Twitter and the inter­net will eat such com­pa­nies alive.  If your sur­vival depends on the decision-​​making of one or a few wealthy elites who can’t be both­ered to check their email on Sunday, to call an emer­gency meet­ing or some­thing, then you are, roy­ally and truly fucked.

To sum­ma­rize:  pay atten­tion, respond quickly, and for god’s sake, set up an search feed track­ing your com­pany name.  If Comcast can respond to any tweet that men­tions their name, so can Amazon.

Or, ya know, we can all start shop­ping at Barnes & Noble or Powell’s or some other smaller inde­pen­dent chain.  We don’t really care.  Twitter as a whole loves get­ting angry.  Outrage, kit­tens with bad gram­mar, and porn  are the fuels in the engines of the inter­net. And the inter­net makes it just as easy to order a book from Mom & Pop Reseller as it is AmazonCo.  Brand loy­alty doesn’t really count for much, and in the face of con­tro­versy, it evap­o­rates pretty damned quickly.

Postmortem: What the hell was #futureJer?

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My 3 month long exper­i­ment in 140 char­ac­ter fic­tion posts ended on Sunday.  You can read my ser­ial fic­tion #future­Jer on the Thaumatrope web­site here.  The premise was  pretty sim­ple: I attempted to imag­ine my life 2 years into the future if our econ­omy doesn’t get any bet­ter.  It’s fairly grim, but has a touch of hope to it too.  The cast were barely fic­tional ver­sions of my fam­ily and friends, and it takes place in rural Kansas.

The Genesis of a Twitter Serial

Back before I was actu­ally laid off, but knew the threat was loom­ing, I was expe­ri­enc­ing a lot of anx­i­ety.  On a whim, I decided to imag­ine how bad things could get to exter­nal­ize my fears, and I started twit­ter­ing this in the form of #future­Jer.  Within a cou­ple of days, Nathan Lilly, the edi­tor of Thaumatrope, direct mes­saged me and offered to pay me to do what I was already doing, at pro rates no less.  It was an easy deci­sion to make.

Postmortem

I never had any inten­tion of telling a story when I started out doing this, but once I was offered money, I had to give it an arc.  I intro­duced the ele­ments of the preg­nancy and the grow­ing vio­lence to develop the drama.  I was hap­pi­est about the project when I was sim­ply imag­in­ing our lives as essen­tially sub­sis­tence farmer/​hunters.  I find some­thing deeply com­pelling about a life with­out work, where you sim­ply grow your own food, main­tain your own home, and enjoy life.  I think we’re hard­wired more for the hunter/​gatherer or farmer life more than we are for work­ing in offices.

The tone prob­a­bly got even darker when I was actu­ally laid off at the end of January.  I sat down a few days later and wrote the entire month of February in an after­noon, plot­ting out the remain­der.  I sus­pect the final bit felt slightly more cohe­sive than the bits that led up to it.

Overall, it was an inter­est­ing exper­i­ment in writ­ing on the fly, and hope­fully I didn’t screw it up too much.  Also, I hope it doesn’t turn from fic­tion to real­ity, because I don’t actu­ally know how to build or repair wind tur­bines or cas­trate bulls, although I’m will­ing to learn if some­one wants to teach me!

I Have Joined the Twitterati

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I am now on Twitter as JeremiahTolbert.  Who should I be fol­low­ing?  Who shall fol­low me?  Assimiliate me, Twitter!

Is there a way to sync up Facebook sta­tus posts with Twitter posts?  Surely there is a pro­gram that will man­age both for me.  I remain skep­ti­cal of the use­ful­ness of this appli­ca­tion, but if it alle­vi­ates the soli­tude of work­ing from home a lit­tle, I’m all for it!