There’s been an awful lot of chatter around the web lately about subgenres and steampunk in particular. We’ve seen attacks on steampunk, defenses of steampunk, and a thousand shades of opinion in-between. As someone who likes steam/clockpunk enough to name his business after it, I have a dog in the fight.
But I’m not drawn to these discussions.
Genre in general, as far as I am concerned, is mostly a construct of marketing. Booksellers care about them, and the readers do too, but I question how much it helps an author to consciously choose a genre or subgenre. Right now, I feel bad for anyone writing a steampunk novel, because steampunk is clearly, at least to my eyes, reaching a saturation point rivaled only by zombies. To be on that bus, you needed to write and sell your steampunk novel 2–3 years ago. I’m sure we’re going to continue to see novels from established authors in this vein, but it wouldn’t surprise me if editors and agents are already moving on in their search for the next big thing.
My advice to you, and to myself, is to ignore the subgenre when you write. You can ignore that advice and still be successful (of course). I know, for example, that John Scalzi set out deliberately to write military SF because it seemed to be selling well, but I wonder what we would have gotten from him if he had set out to write his own subgenre. Scalzian fiction, we would call it, probably. What would it look like? Who knows. It’d probably have fart jokes though! (and I mean that in a positive way)
That’s not to say that if your passion is steampunk, I think you shouldn’t write a steampunk novel. By all means, punk away. This post once again boils down to “don’t listen to others and write what you love.”
But I think this advice especially holds true when it comes to labels. Labels are for marketing and that comes later. Right now, when you’re still stringing words together and shaping a book just seems like the wrong time to get caught up in such thoughts. It’s not the subgenres that exist today that get me excited. I’m exited to wonder just what weird, wild, and expressive forms and genres writers are working on right now, as we speak, that we’ve never seen before. I can’t wait to see what they turn out to be. Regardless of where they are shelved in the bookstore.

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