The Coming Online SF/​F Renaissance

Tor Will Make a Big Splash

A few years ago, we were all upset when SCIFICTION was dropped by the SciFi Channel. The genre lost its best pay­ing mar­ket, and arguably the high­est qual­ity pub­li­ca­tion, online or in print. Its depar­ture from the scene left a hole that many have tried to fill, to vary­ing degrees of suc­cess. But the world has changed sig­nif­i­cantly since then.

Today, nearly every pub­lisher, large or small, has some sort of online com­po­nent. No longer is dig­i­tal con­tent being largely ignored, as it was when I first came onto the scene in 2001. Baen, Prime Books, Small Beer Press, Tor, just to name a few that have recently or reg­u­larly released con­tent online for free. Tor’s com­ing social networking/​publishing site might be the final piece of the puz­zle that ties the SF/​F com­mu­nity together under one roof (depend­ing on the extent of their social net­work­ing tools). I eagerly await the chance to beta test their site.

SCIFICTION and Strange Horizons stood mostly unop­posed for a very long time. Smaller, respectable mar­kets flour­ished, but none of us had the audi­ences of these two pub­li­ca­tions. Baen came onto the scene, and shook things up, but I don’t know much about them because their model of the sub­scriber wall keeps me out. Tor is going to bring in the exist­ing online audi­ence, and I think they have the clout and sta­ble of authors to bring even more read­ers to online short fiction.

Tor’s entrance onto this stage is going to ele­vate everyone’s game. With a new giant player on the scene, the smaller pub­lish­ers are going to be work­ing harder to inno­vate, harder to stand out. We’ll see even more exper­i­men­ta­tion. We started out with the online fic­tion itself as the exper­i­ment. Tor’s entrance proves that experiment’s cen­tral the­sis. People will and do read fic­tion online, and in great num­bers. What’re more, I believe it val­i­dates the model of the short fic­tion as adver­tise­ment for long form pub­lish­ers. Prime Books, Clarkesworld, and Subterranean have pio­neered this.

I can’t help but think that we have Cory Doctorow to thank for much of this. I’m sure many peo­ple released books online for free before him, but did many who had tra­di­tional pub­lish­ing con­tracts release their books online in con­junc­tion with the print release? It’s almost cer­tainly his influ­ence that has led Tor to devel­op­ing their com­ing site–I’m sure oth­ers, such as Patrick Nielsen Hayden and semi-​​anonymous Tor employ­ees at who I do not know are ulti­mately respon­si­ble for the project, and I don’t want to min­i­mize what they are doing. But Cory blazed the path. That path is turn­ing into a paved road. Soon, it may be a highway.

Who Falls Behind?

I like the fic­tion in Asimov’s and F&SF very much, but they are begin­ning to look a bit like large warm-​​blooded bird ances­tors prone to mas­sive extinc­tion by meteor impact. F&SF has made some strides in the online world, with it’s free fic­tion and blog, but the fic­tion is mostly pretty old, prac­ti­cally ancient in online terms, and their pre­sen­ta­tion leaves much to be desired.

Asimov’s web pres­ence has not changed sig­nif­i­cantly since I first vis­ited their web­site. It’s a mess, frankly. It’s great that you can buy it for the near-​​mythic Kindle, and they’ve been avail­able in var­i­ous e-​​formats for a long time via Fictionwise. But they have utterly failed to take advan­tage of the web as a medium. And no, I do not count their sep­tic forums. I haven’t paid much atten­tion to Analog, but I sus­pect they’re in a sim­i­lar place, being owned by the same publisher.

What Next?

Who will make the next inno­va­tions in pub­lish­ing? I think it will still be the small, fleet-​​footed pub­li­ca­tions like Futurismic, Clarkesworld, Fantasy, and so on. Podcasting, once the sole domain of EscapePod, now has sev­eral other major play­ers on the field, even exclud­ing the var­i­ous EscapePod spin­offs. And remem­ber, their num­ber of lis­ten­ers out­weighs the read­er­ship of any print mag­a­zine out there. I also think that their lis­ten­ers are not the same peo­ple as the sub­scribers of mag­a­zines. It’s a com­pletely dif­fer­ent audi­ence, and ignor­ing the pod­cast audi­ence would be like throw­ing money away at this point. I pre­dict more will offer pod­cast­ing sup­ple­ments to their web pres­ences. Small pub­lish­ers will begin to inves­ti­gate devel­op­ing for the mobile web, and this may call for a dif­fer­ent type of fic­tion, some­thing shorter and leaner. The use of mul­ti­me­dia and art­work is going to grow. A sim­ple site like the Fortean Bureau looks like an Amish buggy com­pared to the hot rods we’ll be see­ing in the next cou­ple of years. I don’t know about you, but I’m very opti­mistic and excited about the things that are to come. We may not get paid much in the short fic­tion world, but there are more and more oppor­tu­ni­ties to con­nect with audi­ences. And for read­ers, there’s never been so many options for your read­ing expe­ri­ence (which presents its own set of prob­lems).

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    6 Responses

    1. Grant Stone says:

      Yep, I’m pretty excited about what’s going to hap­pen when the new Tor site drops too.

      The big mag­a­zines pro­duc­ing pod­casts is going to be great. Podcasting, espe­cially Escape Pod and Starship Sofa, has mas­sively increased the amount of short fic­tion I con­sume since it hap­pens in time that’s oth­er­wise wasted (like dri­ving to work).

      You say the mobile web might lead to a dif­fer­ent type of fic­tion. I think cer­tain types of sto­ries lend them­selves more read­ily to pod­cast­ing as well. Perhaps we’ll see peo­ple adapt their own short fic­tion into full audio dramas?

    2. Paul Raven says:

      Brave post, say­ing good things. So you can expect to be pil­lo­ried for it! ;)

      Seriously, it’s a tricky sit­u­a­tion, because it’s hard to crit­i­cise the cur­rent state of play with­out stand­ing accused of “want­ing to destroy pay­ing short fic­tion mar­kets” or some­such. I want to do no such thing — I only dis­cov­ered short fic­tion mar­kets a few years ago! I want them to live, the more of them (and the more diverse) the bet­ter. Only time will tell, I guess.

      Good to see you post­ing some meaty stuff, BTW … and doing so some­where I can com­ment on it!

    3. Jeremiah Tolbert says:

      Good ques­tion, Grant. I think some writ­ers, work­ing in the field of Alternate Reality Games, are already blow­ing their work up into “dra­mas.” I think there are some SF audio dra­mas going on out there, but not writ­ten by any authors I know.

      I love that my com­mute is when I get some read­ing done, via pod­cast­ing. I’m glad there’s already more of it. I spend an hour a day walk­ing to and from work, so that’s 5 hours of pod­cast fic­tion I can rea­son­ably consume.

    4. Jeremiah Tolbert says:

      Paul, thanks. I’m pre­pared to be pil­lo­ried. And I agree, it’s very hard to crit­i­cize the cur­rent state of things with­out being attacked, but I don’t think I’m really crit­i­ciz­ing things. I just think com­pe­ti­tion in this case is good. Tor will bring new ideas to the table. I’m eager to see what those are. I don’t nec­es­sar­ily think they will be the new SCIFICTION, but they have that poten­tial, given the clout and pay.

      I hope to be post­ing noth­ing but meaty con­tent from now on, and a big rea­son I redesigned the blog was to get this com­ment­ing com­mu­nity going.

    5. gordsellar says:

      Hey,

      Yeah, it’s really funny — print SF is under­go­ing a micro-​​renaissance in Korea, and one of the big signs is that a print mag­a­zine took off (and has seem­ingly remained sus­tain­able) as a step up from cheap or unpaid webzine pub­li­ca­tion. The pub­li­ca­tion path here looks like it goes from webzine to mag­a­zine to nov­els (with fic­tion and essays appended). The antholo­gies seem to sell well enough to sell out. But the real killer is this print SF mag­a­zine, Fantastique. (I’ve linked it under Read in my home­page blogroll, if you’re curi­ous, but you won’t be able to read a thing!)

      I’m plan­ning on doing some analy­sis of what they’re pub­lish­ing, because their choices of trans­la­tions are really, really inter­est­ing: Yoon Ha Lee, well, she’s Korean American so obvi­ously of inter­est. But also Ted Chiang, Nancy Kress, a good num­ber of Japanese SF authors (and some Chinese, I think I saw), and a bunch more older stuff I was sur­prised to see — includ­ing Lewis Carrol serialized.

      But the killer is that the mag­a­zine is beau­ti­ful and col­or­ful, with tons of art, about three hun­dred pages long, with ads… tons of ads, and — this was a sur­prise to me — plenty of them are actu­ally aimed at women. (ie. instant cof­fee, cos­met­ics, and other prod­ucts pri­mar­ily consumed/​marketed-​​to by women college-​​aged and up.) Many of the ads appear in the front 70 pages, which (in the cou­ple of issues I looked at) are glossy, but the other 230 pages are also col­or­ful, pretty styl­ish, some in full-​​color, and have some ads too.

      It’s styl­ish, it’s eye-​​catching and invit­ing, it has all kinds of stuff from movie and book reviews — reviews of books in trans­la­tion as well as long, ardent wish­lists of books not yet trans­lated — inter­views with writ­ers (Korean or oth­er­wise), dis­cus­sions of events, of “SFnal fash­ion,” of trends in SF abroad, (I think I saw some­thing on “Suh-​​tim-​​pun-​​keu” — Steampunk), artists who do SF or other genre work, polit­i­cal issues from an SFnal per­spec­tive, and so on. Manga and other comics, as well… a good chunk of that. It’s lit­er­ally packed with stuff. Having it in my hand, I gen­uinely wish that read­ing a story in Korean wasn’t a Herculean task for me.

      Oh, and it costs $6.50 a month off the news­stands. Less if you sub­scribe. (Though, to be fair, Korea’s a small place postally, and I bet most of the sub­scrip­tions are in Seoul.)

      But really, beside it, even the loveli­est of SF mag­a­zines looks, well… sigh.

      I should say, though, what might be mak­ing the dif­fer­ence is sim­ply fan­dom. SF has way fewer fans here than in the West, I think, but it’s grow­ing here, and there’s a kind of murk­i­ness still on where the genre bound­aries mat­ter less than the relief of meet­ing other peo­ple into genre stuff, and hav­ing a print mag­a­zine to give you a monthly dose. Stuff to col­lect, to look at again and again. It’s like this mag­a­zine is mak­ing an effort at help­ing fans in the con­struc­tion of a kind of life of fan­dom — here’s art exhibits SF geeks will like! Check out these SF-​​geek-​​friendly fash­ions! Here’s some funky fan-​​art! Movies! Manga you should be into! Literary essays on the mean­ings of cer­tain SF tropes (say, robots in SF)! Interviews with peo­ple in the genre — SF-​​friendly lit pro­fes­sors, pub­lish­ers, artists…

      The fan­dom thing… I bought an older SF anthol­ogy pro­duced with sto­ries in one of the (older) webzines, and you know — the last 150 pages or so were an appen­dix describ­ing the his­tory of SF, major fig­ures and their nov­els (with a blurb for each), major schools in SF… the same kind of “crash course in for­eign lit­er­a­ture” that a friend of mine says the first trans­la­tions of Western lit­er­a­ture were accom­pa­nied by back when such things first began appear­ing here, too.

      The mag­a­zine has less of that, but plenty of lit­tle fea­tures on famous SF authors of all kinds of dif­fer­ent ori­gins and back­grounds. There’s also lengthy reviews of new books in trans­la­tion or new Korean books, and lots of other con­tent that cre­ates buzz for the whole indus­try. And there’s still a LOT of fic­tion in there. Over a hun­dred A4 pages of it, all told, and seem­ingly themed by month. (Vampires! Space Opera! Romantic Fantasy!)

      Anyway… I’ll prob­a­bly be repro­duc­ing a great deal of what I’ve said here in a more in-​​depth post some­time this month or next, but… I think there could be a way of doing a print SF mag­a­zine when there’s no com­pe­ti­tion. If some­thing like FANTASTIQUE came along in the Anglophone world, say, tomor­row, though it’s prob­a­bly eas­ier when there’s noth­ing else on the mar­ket in your lan­guage, and when you still have the new­ness to stuff in all kinds of ran­dom things into the scope of your publication.

      I regret­fully add that I don’t think the model would work so well in English… for all kinds of rea­sons. But it’s just sad we don’t have some­thing lovely like that.

      (Even if, as an author, I pre­fer mul­ti­ple mar­kets, and so on… but I pre­fer sus­tain­able, buzz-​​creating mar­kets too. The SF mag­a­zines I sub­scribe to are for peo­ple who love SF already. FANTASTIQUE is for enchant­ing peo­ple who haven’t really looked into it, but could be con­verted (though they expect a mag­a­zine to look like, well, like any other mod­ern mag­a­zine), as well as build­ing genre/​fandom-​​competency — which seems a very Korean idea, I guess — and also being inter­est­ing to peo­ple already into the genre. It’s a worm and hook at once… Hm. We don’t have a mag­a­zine quite like that, do we?)

    6. gordsellar says:

      Ooops, “The pub­li­ca­tion path here looks like it goes from webzine to mag­a­zine to nov­els (with fic­tion and essays appended).”

      That should be “short fic­tion and essays appended”…

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